He had worked for a top firm. A successful 15-year run since undergrad, capped off with a promotion to managing director. Comfortable financially, but there was a nagging feeling. Something was missing. Plus, he rarely gave his wife and two young children his best energy, or undivided attention. So he made some changes. Switched industries. New role. Relocated his family. A thinker. Optimizer. All about efficiency. Always in a rush. 

What do you know about starting a blog? What compelling, unique insights are you going to be able to cobble together? And who cares anyway? Can you spell E-M-B-A-R-R-A-S-S-I-N-G? Wow, ok, this better be really good. If you want people to take you seriously. I mean P-E-R-F-E-C-T. From the beginning. No mistakes…